edit studios
Brand • Space • Culture
Behind the Brand
We wanted to communicate to our clients that we are their editors of their brand, space and culture. We take thousands of ideas that our clients have and EDIT them down into one cohesive story that transcends brand and space. We are your biographer and storyteller. We will write or rewrite your company’s future both in brand and space.
We explored the language and inspiration of how the concept “EDIT” could translate into a brand. We examined three different concept boards that explored the following themes:
“Sexy and Elegant”
“Crazy and Chaotic”
“Hidden Edges”
Each of these boards represented ideas that we wanted EDIT to be.
We Sketch, Sketch and Sketch
Once we came up with the name, mood and direction of the brand, we start to translate this into an actual digital language
We EDIT…literally
The hardest part was choosing all the amazing options we came up with for the logos. Each one portrayed a different concept or idea.
Our Process
Why the Honey Badger
The honey badger is a very important component of the EDIT Brand. In our opinion, our industry needs to lighten up and have a little fun. Enter Honey Badger.
The Honey Badger represents the ethos of jumping in and making a difference, regardless of how small they are. They are relentless and fearless in their pursuit of their goal. Our culture and entrepreneurial spirit makes us stand out. We are taking work hard and play harder to a new level.
credits
Agency
Edit Studios
Design Director
Janay Koldingnes
Brand Director
Simon Vieira
Photography
Brett Hitchins